Client: Interplex Precision Technology (Singapore)
Project: Website Customization
To revamp the corporate website of Interplex, a global customized applications specialist. The website aims to share industry knowledge and product information with its business counterparts.
Solution
We proposed a new website architecture to accommodate the complex levels of product content. Using a holistic approach, we established the website’s visual direction with a new visual identity and copywriting tone. This gives users a more seamless experience when navigating the website and searching for information.
What we did
- Website Development
- Website Launch and Maintenance
- Website Revamp Architecture Planning & Content Structure
- Intuitive UX & UI Design
Website Revamp Architecture Planning & Content Structure
With extensive content to work with, we created an effective content hierarchy, putting into consideration details like font styling, icons, and the sidebar navigation. This resulted in a more engaging and seamless user experience.
Intuitive UX & UI Design
To strengthen brand awareness and assurance, we designed a new visual identity for the Interplex corporate website revamp. Having an intuitive UX design in mind was also crucial in ensuring a smooth user flow and experience.
